At the beginning of this year, the state officially launched the “Ten Cities Ten Thousand Lights” project. China's semiconductor lighting industry has also entered the fast track of development. Faced with a huge market, the relevant manufacturers collectively excitement. At the same time, various challenges in the development process have puzzled us. Can the products of Chinese enterprises bear the heavy responsibility of “Ten Cities Ten Thousand Lights”? How to solve the problem of domestic enterprises lack of innovation? Regarding this, Gaogong LED network make "Ten cities Ten Thousand Lights under the glory of Chinese LED industry" topic, from the technology, market and coping strategies and other aspects to describe "Ten City Ten Thousand Lights" on Chinese LED industry impact. At the same time, we also interviewed a number of industry experts and listened to their understanding of the industry. The following is an interview with Sunda.
In February 2009, the Shenzhen Municipal Government selected 29 companies to test led street light. Shenzhen Kaixin Guangdian Co., Ltd. was among them. Gaogong LED Network specifically ask reporters to interview the company. Mr. Luo Desheng of the company and Mr. Li Ming of the Product Planning Department received us.
It is know that Kaixin Guangdian Co., Ltd. was established in 1994. It is a new type of green lighting High-tech Enterprise certified by Shenzhen Municipal Government. Kaixin specializes in the design, R&D, production, and sales of LED component packaging and LED lighting applications. The company's products are widely used in lighting engineering lighting, home lighting, commercial office lighting, road traffic lighting. The company's main products are spotlights, bulbs, lamp strips, fluorescent tubes, electrodeless lamps, and LED packages. The main advantages of Kaixin Guangdian products are: the safety and efficiency of power supply design are superior. Lighting efficiency, cost performance, appearance, heat dissipation, etc. are also among the forefront of the industry.
Establishing a brand has become the company’s goal
According to Mr. Luo Desheng, Kaixin Guangdian has been engaged in LED R&D production for 15 years. As early as 2005, Kaixin Guangdian became the first ODM supplier to provide LED products for Philips. When we entered the factory, we saw a slogan of “WELCOME OSRAM”. Mr. Luo Desheng stated that Kashin Optical is now also an OEM supplier of LED indoor lighting for OSRAM. The reporter asked that in April this year, Guangzhou International Lighting Exhibition seems to have seen OSRAM exhibition booths have similar products, Li Ming said that at that time OSRAM exhibited some of the products that came from Kaixin Guangdian.
According to Mr. Luo Desheng, Kaixin Guangdian has its own brand. The current promotion idea is mainly to use the brand influence of OEM and its own quality, efficiency, etc. to establish influence in the industry. However, in the future, it will continue to seek the establishment of its own brand.
According to Mr. Li Ming, Kaixin Guangdian has been working in obscurity, and after 15 years of development, it has formed some of its own product lines. In the European market also has a certain status. Kaixin still hopes to establish its own brand. In particular, with the country’s emphasis on LED energy-saving products and the continuous improvement of Kaixin’s own R&D capabilities, Kaixin Guangdian is bound to develop its own brand in the future.
LED street lighting has a wide application prospect
“The market for LED street lights is still very large. Compared to foreign markets, the domestic market may develop even more quickly because the national government is pushing hard, but Kaixin still conducts a combination of domestic and foreign markets. At present, Kaixin has its own street light case in Wuxi and Canada, Li Ming introduced.
At present, the domestic LED street light heat dissipation is not yet mature. Driving efficiency and intelligence can also be improved. Optical technology is weak. It mainly depends on foreign countries or universities. Companies in the industry have also invested less in optics. The street light of Kaixin Guangdian is designed and developed by itself from the chip to the package and the final product. This is rare in LED companies. At present, Kaixin Guangdian's LED products are still being tested, and street lamp design products have also reached the third generation. The testing time of the laboratory has exceeded 10,000 hours and the attenuation is less than 10%.
For the street light testing standard, Mr. Luo Desheng said that it is recommended to solve the main technical obstacles of LED street lamps. To preliminarily formulate LED street light standards in Shenzhen or Guangdong. For the passing of the Guangdong Province street light testing standards, Mr. Luo said that still need to be further improved.
Mr. Li Ming said that for the domestic market in the future, there will be a clear growth space for LED street lights and traffic lights. In foreign indoor and lawn lights, the bar lights will be used more quickly. Kaixin Guangdian’s current LED street light has not yet been fully rolled out for marketing, but it is believed that it will soon launch comprehensive promotion activities at home and abroad.
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